Business Need/Problem:e-commerce-website-development-donna

Donna’s Gifts and Home Decor, a local gift shop and retail store, engaged Optimum in mid-2015 to implement an eCommerce solution that enables the retailer to display and sell it’s products online. Due to a large number of products available for sale, the retailer needed a complete and comprehensive inventory management and order fulfillment solution to fully manage and fulfill the online orders



After conducting discovery and requirements definition sessions with the client, Optimum initiated the eCommerce and Online Store implementation project. First, we started by documenting project requirements and functional specifications and analyzed those requirements to determine the perfect eCommerce platform and approach to fulfilling the client’s needs. Our team of eCommerce developers and experts determined that the best implementation would be a custom eCommerce solution in WordPress (using WooCommerce) to allow for increased solution flexibility and enable the client to easily manage the content and product inventory. 

Our team implemented the online store solution in less than two months and provided the following features and options to the gift shop:

  • Products online display and search
  • Dedicated sections to feature Best Seller Products, Featured Products, and Latest Products Added
  • User accounts and wishlist
  • Custom shopping cart and checkout pages
  • Inventory management
  • Order fulfillment management
  • Social media integration

We also made sure that the website is responsive/mobile friendly and is easy to navigate and use for the end users. We paid special attention to the graphical design and look & feel of the website and incorporated best practices for Call to Action and conversion optimization.

Link to Donna’s Gifts and Home Decor eCommerce Website:

Project Results/Benefits:

  • Enabled the client to offer Online Shopping services to its customers for the first time resulting in expanded customer domain reach and visibility
  • Increased sales and store visits
  • Enhanced brand awareness, visibility, and online presence
  • Positive ROI and low cost of maintenance