Optimum collaborates with Symplr to modernize their core software product’s UX/UI, enhancing user experience and establishing company-wide branding guidelines.
About the Client
Symplr is a leading healthcare compliance and credentialing software and services firm.
Business Challenges
Symplr aimed to develop a modern brand identity for one of its core software products and significantly enhance the user experience and interface. Additionally, they sought to establish standard branding guidelines for all their software products across the company.
Optimum’s Involvement
Symplr engaged Optimum to lead the UX/UI redesign and brand identity development initiative. Optimum’s UX/UI team conducted a thorough analysis and documentation of the software product’s personas and target audience, mapped the user journey, and defined the optimal user experience. They developed modern and enhanced UX/UI designs along with new branding guidelines.
Optimum’s services for this project included:
- Design Thinking Methodology: Understanding user behavior and interaction with software products.
- Collaborative Requirement Definition: Working with Product Managers and users to define software requirements, user stories, and develop product concepts.
- User Experience and Interface Design: Designing and architecting the user experience and interface of software products.
- Prototyping and Testing: Creating prototypes and interactive designs, conducting guerrilla and usability testing to identify and solve user problems.
- Brand Development: Developing company brands, style guides, and UI component libraries and assets.
Project Outcomes and Benefits
Optimum delivered a set of modern and visually appealing UX/UI designs, prototypes, and software branding guides to Symplr’s internal team to begin front-end development. This collaboration resulted in maximized usability, consistency, and productivity for the software product.
Key Benefits:
- Enhanced User Experience: A modern and intuitive interface improving user satisfaction.
- Consistent Branding: Standardized branding guidelines ensuring consistency across all software products.
- Increased Productivity: Streamlined user interactions leading to higher productivity.
- Efficient Development: Clear prototypes and guidelines facilitating smooth front-end development.
Optimum’s expertise in UX/UI design and brand identity development has empowered Symplr to provide a superior user experience, strengthening their market position and enhancing overall software product quality.
About Optimum: Your Partner in Software Development and Design
Optimum is a nationally recognized IT consulting firm specializing in custom application development, dedicated to creating unique, high-quality solutions for businesses of all sizes. Our custom app development services are tailored to meet your specific requirements, ensuring that your business achieves optimal performance and innovation.
With deep expertise in strategic planning, process optimization, UX/UI design, and cutting-edge technologies, we deliver tailor-made applications designed to streamline communication, reduce errors, save time and costs, and enhance compliance and accuracy. Our comprehensive suite of IT services includes custom software design and development, systems integration, business intelligence and analytics, work management and collaboration solutions, IT project management and business analysis, and staff augmentation.
Reach out today for a complimentary discovery session, and let’s explore the best custom application solutions for your needs!
Contact us: info@optimumcs.com | 713.505.0300 | www.optimumcs.com
