28 May 2019
Optimum UX UI Design Transportation

Case Study: Transportation firm revamps the User Interface and User Experience of a core software application

A premium Transportation services firm hired Optimum to develop a modern brand identity for one of its core software products and drastically enhance the user experience and interface (UX/UI) of the software product, while establishing standard branding guidelines for all its software products, company-wide.

Optimum’s UX/UI team analyzed and documented the software product’s personas and target audience, mapped the User Journey and defined the optimal user experience, and developed modern and enhanced UX/UI designs and new branding guidelines.

Optimum then delivered a set of modern and visually appealing UX/UI designs, prototypes, and software branding guides to the client’s internal team to begin the front-end development, bringing maximized usability, consistency, and productivity to the software product.

Optimum’s services for this project included:

  • Design Thinking methodology to understand how users behave and interact with software products

  • Working with Product Managers and/or Users to define software requirements and user stories, develop product concepts, build UX and UI designs, and conduct testing (guerrilla, usability, etc.) to further understand problems that users face in their day to day job and in interacting with various systems and devices to get their work done

  • Designing and architecture of the User Experience and User Interface of software products

  • Creating prototypes and interactive designs to demonstrate design concepts and user interactions 

  • Developing company brands, style guides, and UI component libraries and assets

  • Front-end development and integration of the designs into the actual software product

UX UI Design and Development